Dynamic packaging is the process by which a consumer books flights and hotels separately or puts together the elements of a package holiday themselves, it’s like DIY but for holidays.

Dynamic packaging really came into its own when airlines like Ryanair and Aer Lingus started to fly to the traditional sun holiday destinations like the Algarve, Costa del Sol, Majorca, Ibiza and the Canaries. Before that, Irish holidaymakers were restricted to booking with tour operators who had charter flights to these destinations.

It is estimated that close to 1 million holidays from Ireland are now dynamically packaged. In 2007 and 2008 there were approximately 1 million charter seats, for 2012 that number is down to less than 300,000. Naturally, there has been a general decline in holidays in the recession but as scheduled airlines have increased the flights to sun destinations the number of holidaymakers DIY’ing their holiday dramatically increased. It’s not as if the package holiday is dead, it’s been totally re-invented             

The Advantages

Dynamic packaging gives you total flexibility, you travel when you want to for any duration you want.

It is generally 20 to 25% cheaper than a standard package holiday bought from a tour operator. The price savings come about as you buy the flights directly from the airline and you’re not paying a travel agent 10% commission, which is the case with holidays from the tour operators brochures.

There is also generally a greater choice in terms of accommodation as you are not limited to the accommodation and dates in the tour operators’ brochure.

The Disadvantages

If you are looking got a “last minute” holiday prices are not very competitive as scheduled airline prices tend to increase close to departure.

Some holiday companies who offer dynamic packaging insist on the flights being paid in full at the time of booking rather than just a deposit.

If you DIY your holiday and purchase all the elements separately, there is no holiday protection in the event that any of the companies supplying parts of the holiday fail.

By booking all the elements separately, the consumer can spend hours on various websites, entering the same data for all parts of the holiday. It is always worth investigating exactly what cover is offered by the companies who offer dynamic packaging.

The Click&Go Solution

Booking with a travel agency, like Click&Go, has many advantages over booking every aspect of your holiday yourself. We become responsible for all aspects of the holiday – flights, transfers and accommodation – meaning you can just sit back, relax and have an amazing time in your destination of choice.

We have developed an innovative, easy to use website that offers a one-stop online travel shop for self-packaging holidaymakers. Our website contains a number of useful resources such as a price comparison tool & a flexible date’s price variation tool.

  • We are fully licensed and bonded meaning that all our customers are fully protected
  • With us you pay a fixed deposit, even if the flights cost more, with the balance payable before departure
  • A holiday search on Click&Go.com brings back the full holiday price and then shows you how much each element costs, so you see the price of the individual elements
  • We hand pick and inspect each individual accommodation provider in order to maintain a constant focus on quality & excellence
  • We have local support in all the destinations served, they don’t have reps but they have a local office contact number in the event of any problems
  • Click&Go use Aer Lingus flights for all their holidays so we can guarantee quality
  • The flight price on Click&Go is the exact same as if you booked directly on Aer Lingus.com
  • We are an Irish company, set up in May 2010, based in Dublin, open 7 days per week
  • We do not add on any credit or debit charges