Fira

The capital town and bustling with tourists and locals alike, Fira is an excellent place to introduce you to Santorini. Whether you want to laze by the pool and take in the views of the Aegean Sea from your sunlounger, explore the island or check out the retail therapy options, Fira has something for everyone.

Fira is perched on the caldera, or volcanic crater, offering you some of the best views on the island, especially of the infamous sunsets. Walking through its narrow, pebble streets you’ll discover its tightly packed shops, golden street of jewellery shops, traditional houses and coffee shops galore.

Brimming with history, you can easily spend a day immersed in ancient Thira. Our top three museums are: 

• Santorini Archaeological Museum
• Museum of Prehistoric Thira
• Lignos Emmanuel Folklore Museum

You can easily visit the other towns and sights of Santorini using the local bus with Oia, famous for sunset watching, also on the caldera or the beach towns of Kamari and Perissa on the other side of the island.